My first book

Doomscroller to Reader

The 30-Minute Method to Build a Reading Habit That Sticks

Doomscroller to Reader Book Cover

Hi, I am Aasif Iqbal J.

Fifteen years in IT and Edtech.

Started with fixing bugs as a software engineer. Moved to pitching customers at a startup.

Eventually became co-founder and COO at iamneo.

We built something our customers loved.
NIIT acquired us in April, 2025.

Now?

I've traded Teams calls for long reads.
Quarterly reviews for quiet reflection.

And

I wrote my first book.

Connect with me on LinkedIn or X.

Read my essays on Substack.