My first book

Doomscroller to Reader

The 30-Minute Method to Build a Reading Habit That Sticks

Doomscroller to Reader Book Cover
"Aasif shows you how to turn the same instinct that makes you reach for your phone into a lifelong reading habit that actually sticks."
— ANKUR WARIKOO Entrepreneur
"Doomscroller to Reader is simple, straightforward and surprisingly hopeful."
— MEETHA RAGHUNATH Actor-Writer
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Hi, I am Aasif Iqbal J.

Fifteen years in IT and Edtech.

Started with fixing bugs as a software engineer. Moved to pitching customers at a startup.

Eventually became co-founder and COO at iamneo.

We built something our customers loved.
NIIT acquired us in April, 2025.

Now?

I've traded Teams calls for long reads.
Quarterly reviews for quiet reflection.

And

I wrote my first book.

I also built a couple of things for fun:

Reading Run — a game where you dodge notifications and collect book pages.
Play →

Your Next Read — a quiz that finds your next book in 2 minutes.
Take it →

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